According to the World Health Organisation, the number of people smoking is steadily decreasing globally. Since 2000, smokers have reportedly dropped from 1.14 billion to 1.1 billion, not a huge decrease maybe. However, when you consider that over that same time period the global population has increased by 23% or 1.5 billion people, then the reduction is far more significant.
With many countries, such as Scotland and New Zealand, planning to become smoke-free by 2034 and 2025 respectively, the number of smokers could soon be reducing a lot more quickly.
So what of vaping? Well, this is a different story altogether. Since 2011 we have seen an increase in the number of Vapers, from 7 million to 35 million in 2016, with a projected forecast of 55 million by 2021.
Who is Vaping?
E-cigarettes and vaping is a massive growth industry that is worth £17.1 billion globally. With the US, Japan and the UK having the largest markets.
Interestingly though, this growth trend appears to be largely restricted to the western developed world. Many developing countries are still very much stuck using the more harmful traditional cigarette.
Approximately 20 countries have taken the decision to ban the use of e-cigarettes altogether including Thailand, The Seychelles and Brazil. If you plan on travelling to another country and want to vape then check out our blog post, Vaping Laws Around the World.
In a 2015 study carried out by Ernst & Young, at least 49% of people regularly vaping started to help them quit smoking. The same study also found that just over 50% of those surveyed thought ecigs were less harmful than traditional cigarettes and approx. 45% thought they bothered other people less.
Why the Big Switch?
Firstly there is the obvious link to health issues. With Public Health England promoting stop smoking campaigns and recommending products like e-cigarettes, it has become a more accessible tool for many to help curb the craving.
Obviously, there are financial considerations as well. As a pack of 20 cigarettes now costs on average £10.40 in the UK and tobacco prices are also on the rise. More and more people are finding they just can’t afford to smoke. E-cigarettes are a far more affordable option as the only regular ongoing expense is the e-liquid. A 10ml bottle typically lasts longer than a pack of 20 cigarettes for most users and costs around half the price.
The availability of E-cigarettes has also increased. There are now specialist vape shops both on the high street and online. Supermarkets have begun to sell simple devices and liquids, and you’ll also find supplies in most newsagents and tobacconists.
How is the Market Adapting?
With the fast-growing market, it is interesting to note that most people are purchasing their vape supplies from specialist shops, either online or from physical stores. Supermarkets, tobacconists and kiosks in shopping malls are the next most popular with some people buying their supplies from newsagents, petrol stations, bars and other shops.
Many first time vapers will go to a physical store so that they can look at the different E-cigarettes that are available and familiarise themselves with the products. The advice provided by staff in vape shops can also be invaluable when you’re just starting out.
In short, it is becoming increasingly easy to purchase vape supplies with an increasing number of shops realising that stocking e-cigarettes is a good idea as the usage is very much on the rise.
Since vaping first started, it has come a long way. There are now 100’s of different flavoured liquids to try and much more control has been given to the consumer on the levels of nicotine in their products.
The market is definitely booming, and it doesn’t look like this upward trend is set to end with so many people now choosing e-cigarettes over traditional smoking.