Quitting smoking and remaining smoke-free is no easy feat. According to the American Cancer Society, it takes 8-10 attempts for the average person to quit smoking for good. So instead of going ‘cold turkey’, many smokers use cigarette replacements to support their journey to a healthier and happier lifestyle. Vaping products are among the most popular smoking alternatives, with 27.2% of smokers using e-liquids to quit cigarettes, compared to 15.5% using Nicotine Replacement Therapy (NRT) and 4.4% using varenicline. The high transition rate from cigarettes to vaping can be attributed to its enhanced success rate; vaping is twice as likely to help people stop smoking compared to other alternatives such as NRT. As a result, vaping supports an additional 57,000 quitters every year in England alone. Contrary to popular belief, vaping is 95% safer than smoking, according to Public Health England. To enhance the appeal of vaping as a smoking alternative, vaping companies have introduced a range of enticing e-liquid flavours. In this article, we will explore the range of e-liquid flavours currently on the market and their positive role in helping people quit smoking. Flavoured E-Liquids The market for e-liquid flavours is continuously growing, with approximately 245 unique e-liquid flavours identified by researchers in the Netherlands. Flavour mashups are becoming a new trend in recent years as vaping companies tease the taste buds of the consumer by introducing new, exciting flavour sensations. From strawberry shortcake to chocolate, watermelon to bubble gum, these combinations are expertly crafted using food-grade flavourings to offer a truly authentic taste. Each puff creates the illusion you’re indulging in a bowl of fresh fruit or transports you back to your favourite childhood sweet shop. It’s important to note that these unique flavour combinations are much more than just a commodity. Of the 4000 vapers involved in a 2013 survey, 48.5% felt that limited e-liquid flavours would increase their cravings for cigarettes, while 39.7% felt that fewer flavour choices would make it harder for them to quit smoking. Additional research found that the availability of multiple e-liquid flavours was reported to be the most attractive factor of e-cigarettes to all user groups included in the survey, especially because 63% of vapers changed their e-liquid flavours on a daily basis. This data concludes that the wide range of e-liquid flavours is one of the contributing factors to declining smoker rates in countries where vaping products are widely available. Producing a variety of flavours that suit unique taste preferences reduces the likelihood that smokers will choose tobacco flavoured e-liquids. In turn, this reduces the likelihood of cigarette cravings and so minimises the risk of smoking relapses. Popular E-Liquid Flavours A 2021 study by Public Health England found that fruit flavours were the most popular among vapers, with 31.6% choosing a fruit option such as strawberry e-liquid, compared to 25.2% favouring tobacco e-liquid and 20% opting for sweet menthol e-liquid. Additional studies between 2016 and 2018 noted that sweet flavours have remained popular over the course of several years; this popularity could be attributed to the positive association between sweet and fruity e-liquid flavours and transitioning away from cigarette smoking. A global report conducted in 2021 noted the importance of sweet e-liquid flavours. The report concluded that 9.6% of users of tobacco e-liquids quit smoking in 2018; this percentage rose to 13.8% of those vaping sweet flavours. How do Flavoured E-Liquids Help People Quit Smoking? There is growing evidence that suggests e-liquid flavours play a vital role in initially attracting adult cigarette smokers to vaping, and continue to support their non-smoking journey in the future. The ASH-Adult survey found that 29.7% of participants vape to quit smoking, with 19.4% using e-liquids to stay off tobacco and 11.2% using vaping as a means to reduce their tobacco consumption. A recent study by Consumer Choice Centre and World Vapers’ Alliance highlighted the importance of alternative e-liquid flavours. They suggest that if e-liquid flavours were to be reduced or banned, over 7.7 million vapers would go back to smoking in the US alone. Financial Benefits of Vaping If you’re unsure whether to transition from cigarettes to vaping, and the health benefits are not enough to convince you, consider the additional financial benefits. A smoker that burns through 20 cigarettes a day spends approximately £250 on cigarettes per month, amounting to a staggering £3000 per year. Vaping, on the other hand, is more economically viable: • All-In-One (AIO) KitThis bundle includes a battery, coil and chamber for e-liquids which often come prefilled. The prices for this product start at approximately £15. • Pod KitThese products are slightly wider and shorter than an AIO kit and come with an empty pod on top of the device ready to be filled with e-liquid. Prices range from £20 to £40. • Vape Mod KitThis device is designed for advanced vapers and includes various technical features to create a bespoke vaping experience. You can alter the settings to increase the temperature or wattage to find the best vaping technique catered to your preferences. These devices cost between £30 to £80. If you are a vaping beginner, the initial transition to e-cigarettes will cost a little more upfront. However, once you have purchased the basic equipment, you will start to notice the savings. The average vaper will use around 10ml of e-liquid per week, costing approximately £7 for high-quality vape juice and flavours. This amounts to a mere £364 per year, around a tenth of the annual cost of smoking cigarettes. It is crucial adult vapers have access to a wide range of e-liquid flavours from a reputable and respected company they can trust. Here at Red Vape, we source our quality, natural ingredients from around the world to bring you enchanting flavour combinations, including: summer berries, tropical fruits and banana custard.We are passionate about creating gourmet e-liquids, and therefore you will never find artificial ingredients, flavourings or colouring hidden in our e-liquids. You can rest assured that your vaping experience will not only tantalise your taste buds but also provide a safer and healthier alternative to cigarettes.